Very kool to see our work being recognized. Great quote by our own Adam Hollander (Sr. Producer of Agency Operations):

“At Sapient, we’re seeing more and more of our consumer brand clients request concepts that incorporate Augmented Reality. The challenges we currently face in AR development are bandwidth and processing power of the end-user’s actual device. Our designers and developers are constantly pushing the boundaries to balance production quality with performance and accessibility.

As the novelty of the technology fades, a successful AR concept will need to be truly relevant to both the brand and audience. Sapient is well positioned for this future demand and stands out from other agencies with smart creative + strong technology.”

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