Healthy Choice AR Campaign Article

Very kool to see our work being recognized. Great quote by our own Adam Hollander (Sr. Producer of Agency Operations):
“At Sapient, we’re seeing more and more of our consumer brand clients request concepts that incorporate Augmented Reality. The challenges we currently face in AR development are bandwidth and processing power of the end-user’s actual device. [...]

Augmented Reality on Healthy Choice

We built an AR piece for Healthy Choice recently. I must say that I am pleased with how it came out. Here’s the link. Let me know what you think.

New Augmented Reality in Samsung IFA09

This is a new Augmented Reality piece we recently launched. The technology is actually pretty kool. You can place a glyph/marker on the wall and a Samsung TV shows up in place, perfectly proportioned where it should actually go in the room. Alot of hard work went into this, we should all be proud of [...]

Getting rotation properties from Matrix3D transform – Flash AS3, Augmented Reality, PV3D

First off, I am no mathematician. I’ve been doing a lot of Augmented Reality in Flash AS3 lately and there is one hurdle I’ve overcome that may be useful to document for some of you out there. How do you get the rotation properties of a 3D Object after the Matrix3D Transform has been applied [...]

Post Office using Augmented Reality

I came across this today. This is a very pragmatic way of using Augmented Reality. If there’s a right way to use AR as a business solution, this is one of them.